Radio Station embraces Web 2

An example of Social Media in action

NPR (National Public Radio) is a USA producer and distributor of non-commercial news, talk, and entertainment programming.

“A privately supported, not-for-profit membership organization, NPR serves a growing audience of 27.5 million Americans each week in partnership with more than 860 independently operated, non-commercial public radio stations”

3 KEY activities are changing their business model

• Focus on Local
• Focus on Social media
• Focus On Ubiquitous Access

clipped from mashable.com most networks are shedding viewers, and newspapers, where circulation continues to plummet NPR doing differently that’s causing their listener numbers to swell A Focus On Local NPR has a culture incredibly devoted to local coverage aggregating hyperlocal content will be an important part of the future of media. to reach disenfranchised listeners, provide more utility, and potentially offer greater value to advertisers A Focus On Social Media adoption of social media allowing consumers to define what’s worthy of attention Their Twitter account has over 780,000 followers podcasts blogs mobile apps social network. A Focus On Ubiquitous Access look at what makes sense now released a content API that allows developers to remix and reuse any content created by the network led to interesting mash ups released a mix your own podcast tool create their own programming schedule from the organization’s audio archives And they owe that success to the culture of open access and audience participation that they’ve cultivated over the past decade.